10 Steps to Create a Successful Launch Plan for your Business

Whether you’re launching a completely new brand, or a new product for your existing brand, it’s important to have a plan in place to create as much noise about your launch as possible. Hit the ground running and start as you mean to go on – your launch plan doesn’t need to be complicated or super time consuming, it just needs to be effective. Read on to discover my 10 simple steps to create a successful launch for your business…

1. Plan your content

Successful Launch PlanThe first step to your successful launch is to plan exactly how you’re going to do it. This step almost essentially comes last on this list, but it will also be the first thing that you should do. Once you’ve read ahead to understand all the different types of content that you should be creating for your launch, it’s time to sit down and create a launch plan.

Your launch should go off with a bang from day one, and last a whole week, to make sure your entire audience sees your launch and has the chance to interact and engage with it. Using a spread sheet or print out planner, outline exactly what you’re going to be doing on each day, including your social media posts, email marketing, competition promo and more. Create a schedule and stick to it, or even better, schedule all of your content in advance of your launch, and keep on top of interaction and engagement.

2. Create a blog post

One of the easiest ways to promote your new business or product, and provide your audience with everything they need to know in one place is through a blog post. Create a blog post that announces your launch. Tell your audience how they can benefit from this new service or product, and let them know how they can invest.

Consider linking in any additional launch activities in your blog post too, such as your launch competition and your social channels to strengthen each different method you’re using to promote your launch.

Starting with a blog post about your launch from day one is great, as you can drive traffic through to this during your week long promotions from different channels.

3. Create a social buzz

Successful Launch Plan

You can start to create some excitement on social media ahead of your launch, to ensure your audience is engaged when the time does come to start promoting your new business, product or service. A week in advance, publish a few ‘sneak preview’ style posts or explain that you’re working on something new that you can’t wait to share with everyone.

When it comes to your week long launch, publish something everyday to keep your audience excited about what you’re doing. Ideally you want to get people off of the social platform and onto your website, so use links to direct people to find out more – this is where your blog post comes in, but remember to keep mixing things up, so direct them through to the blog post one day, and to your website home page or new product listing etc another.

4. Offer an amazing opt-in

This is the ideal time to capture your audiences’ email addresses and encourage them to stay engaged with your brand, throughout your launch and beyond. Ready for going live, create an amazing opt-in to encourage anyone that lands on your site through your launch to subscribe to your mailing list. Your opt-in could be anything from a downloadable guide, checklist or workbook, to a challenge or printable gift such as a print, postcard or digital product.

Add a pop-up to your website to capture your visitors and convert them into subscribers. Avoid putting people off with immediate pop-ups though, wait until someone has been on your site for around 30 seconds before you invite them to subscribe. Make sure you write an amazing snippet of copy to convince them that they need your freebie in their lives too!

5. Get others involved

There’s nothing like word-of-mouth to spread new launches like wildfire. Think word-of-mouth in the digital age though, by getting others to share your content on their social media and tag you, or publish a guest post on their blog and link back to your launch blog post.

Agreeing and arranging guest posts and other social accounts to promote what you’re doing can take time and negotiation, so set this in place as far in advance as you can. This will also give you time to prepare any content that you might need to supply. If you’re just getting started you might need to offer something in return to seal the deal, such as a guest post swap, or offering to promote something they are doing on your social media in exchange for the same.

6. Create a launch competition

Successful Launch Plan

An amazing way to get your current audience really engaged with what you’re doing is with a launch competition. In addition, if you run your competition a certain way, you could also massively extend your reach and get loads more people excited about your launch.

Consider running a week long competition via Facebook and Instagram. In order to enter, ask that the user follows/likes your page (if they don’t already) and tags three people they know would love the prize. Consider what your prize will be carefully, as it needs to be something that your dream audience would love, in order to attract your target market. This might be the new product that you’re launching, or a service bundle if you’re a service based business. Make sure you reply to everyone who enters to keep increasing the engagement on the post.

7. Notify your email subscribers

If you’ve already been working on building an email list involve them with your launch too. Nobody likes to be bombarded with emails everyday, but a sending a couple out to your list during the week is a great way to cash in on your audience that are already engaged with your brand. Notify them of your launch, and encourage them to get involved with your competition too.

8. Promote your news in Facebook groups

Successful Launch PlanFacebook grounds are ready made audiences, just waiting to hear about your exciting news. While it’s important not to seem self-promotional or like you’re spamming the group, lots of groups would be happy for you to share your success.

When it comes to promoting your launch via Facebook groups, come at it from a personal achievement angle. Let the group know that you’re really excited about it, and that you’d love to hear what everyone thinks.

9. Reach a greater audience with pins

Generate more traffic to your launch blog post using Pinterest. Create multiple graphics and start to pin them ahead of your official launch to encourage some repins. Make sure you set everything up so that when people find your pins they can easily click through to your blog post, and don’t forget the keyword rich description too.

10. Allocate a small budget

You can make your launch go that little bit further by allocating a small budget for Facebook and Instagram ads. This will help you extend your reach and drive more people through to your website, through to your competition, blog post, opt-in and your new product or service. Create your content in advance for your ads, and keep an eye on them and tweak where needed during your launch week.

Now that you have a launch plan in place, what are you waiting for? If you’ve had success with a recent launch, share your experiences and advice here…

Eilidh MacRae

Author Eilidh MacRae

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