One of the biggest things that many businesses, bloggers and entrepreneurs struggle with is driving traffic. While pushing traffic from a variety of sources through to your site might not be that difficult, it’s generating the right traffic that counts. When you get your business in front of the right people, amazing things start to happen, but how do you go about finding your dream audience, and how can you encourage them to click through to your website and invest in your offering? Read on to discover five ways to capture your audience and drive more traffic, to start to move the needle in your business…
1. Utilise the Power of Pinterest
You’ve probably heard me say this before, but if you’re not using Pinterest for your business, today is the day you should start. With 250 million users, Pinterest is an extremely powerful tool for the lifestyle business and blog.
The inspiration pinning platform can be effective for both product and service based businesses. With fashion, interiors, home décor, beauty, health and fitness being the among the most searched for topics on Pinterest, if your business sits within any of these areas, or other lifestyle areas, you should be using this platform for your business.
You can start to see results by pinning as little as five pins a day. If you want to implement Pinterest for your business yourself, my free guide can show you how. Access my guide ‘How to Triple Your Website Traffic With Pinterest’ here.
2. Start a Podcast
Capturing your audience isn’t all about instant gratification, in the form of sales. It’s about building a loyal following, that will in time turn into paying customers and advocates for your brand. A Podcast is a great way to grow your audience and reach a whole new group of people that you might have otherwise missed.
When it comes to launching your own podcast, think about what your dream customer would really want from you, or even better, ask them.Instagram polls, Facebook polls and surveys are a great way to find out what your audience really wants. Podcasts could include business tips, lifestyle tips and interviews, but find out what’s going to generate the right kind of audience for your business before you get started, and don’t forget to promote your website and your offering at the start and end of your podcast.
3. Get Involved With Facebook Groups
Facebook groups aren’t just for personal interests and hobbies, there are literally thousands of them out there, with many having already been created for your perfect target audience. For my own business, I’m a member of about 20 groups, most of which are geared towards female entrepreneurs and lifestyle business owners. Many of these groups have 500+ remembers, which means I can directly network with thousands of people in my target market.
It’s easy to find Facebook groups that might have members that would be your dream customer. Just think of a few keywords and search groups on Facebook. Try getting started with a few groups to begin with, to avoid feeling overwhelmed. Most groups you have to request to join, so find a few that you feel would be the best match for your business and send a request.
Remember to avoid being too self promotional. Instead network and start to build relationships, and when the opportunity arrises, share your offering with your new connections.
If you’re looking for a group to join to get started, you can join the Lifestyle Marketing Hub group here.
4. Create Amazing Freebies
Freebies are a great way to build your email list and keep your audience engaged. Freebies can be utilized in almost any business, and can be as simple as a discount code for first time orders. If you really want to start to get your dream audience engaged with your business though, your freebie has to be something that adds value, pushing people through to your site, and getting them to sign up to your mailing list in exchange for something awesome.
The freebies I offer include in depth guides to help people grow the business online., because my target audience is the lifestyle business owner, looking to take their brand to the next level. Think about the kind of guides and free downloadable your audience might be interested in. This is key, as you want the people that sign up for your freebie to actually be interested in what you’re going to offer them later down the line.
Great freebies could include guides, checklists, challenges and workbooks. For example, if you are a fashion brand, you might promote a free guide to creating a capsule wardrobe. Freebies provide a great tool to get people over the threshold, and you can drive traffic through to them via social media, email marketing, Pinterest and promoting them in groups.
5. Extend your Reach with Guest Blogging
If you’ve been working on your content marketing an SEO for some time, you might remember the days when it was ALL about guest blogging. SEO best practice has changed massively since then, which can only be a good thing for all of us as new tactics favour quality content, over publishing lots of spammy content.
Today guest blogging can still be beneficial, not just for SEO, but to extend your reach and tap into other site owner’s ready made audience. To set up some guest blogging slots, simply approach people and pitch the idea. You might even be able to arrange a post swap, which means you’ll get some content for your site too, alongside having your content published and promoted through someone else’s site.
Be smart about who you guest blog with, and be sure that their audience aligns with yours to generate the best possible results.
Do you have any tips when it comes to capturing your audience, or have you done something that was particularly successful? Comment and share your experiences…