Designed to be a space where lifestyle business owners could feel inspired and supported, LMH was founded by Eilidh MacRae, who wanted to create something that provided more for her industry…
I created LMH because I felt like lifestyle business owners were being overlooked. Having become involved with and inspired by a number of different platforms providing resources to ‘girl bosses’ and entrepreneurs, a little research made me realize that nobody was doing anything to support entrepreneurs in the lifestyle space.
As an entrepreneur myself, I thought about what I would want in terms of a platform that would help me grow my business. And the answer for me was clear – free resources, training, easy to follow guides and challenges, and a place where I could meet like-minded people and feel supported, and so I created LMH.
The Lifestyle Marketing Hub is a community. It’s somewhere where you can crack the code to content marketing. It makes the path to achieving your goals and creating success for your brand simple. Finally, it’s a place where you can seek advice, support and generally feel part of something bigger.
Hey, I’m Eilidh – I’m so excited that you’re here.
I’m hitting the big 3-0 this year, but my entrepreneurial journey started when I was 23. I was working in digital marketing at the time, and something just wasn’t clicking for me. At an agency where one day I would be writing about towel rails, and the next about loft conversions, my heart just wasn’t in it.
I wanted to work for companies that I felt really passionate about. So I quit my job and set up my own business, providing content marketing and support to lifestyle brands, and I never looked back.
Over the years I’ve gotten to know my clients really well. I’ve found out about their pain points, about what helps them feel content, about their goals and their dreams. Digital marketing can be so much easier than it seems, and it is possible to see success, even above all the noise.
I created LMH to provide you with practical guides and advice, that you can implement in your own business. It cuts out the confusion, and helps you see clearly how to market your business, and what’s going to create that growth that you’ve been searching for…