Category

Growth Hacking

How to Create More Impact with your Content

Create more impact with your content

Content marketing is certainly a buzzword when it comes to building and growing brands in the lifestyle industries. Because of this, it can feel like you should be creating unique content to put out everyday. When you’re creating content for the sake of it though, it can lose all meaning. Soon you’ll find yourself becoming overwhelmed as you try to come up with new ideas all the time. Meanwhile, you’re also underwhelmed by the level of impact your content creation is achieving.

Does this sound familiar?

I’m here to tell you to stop what you’re doing. As you end up going round and round in circles, making little progress, think about whether you could be doing something differently…

Let me show you how flipping what you do on it’s head could create the impact that you’ve been looking for…

 

Create Less Content, Share More

This approach is actually really simple and effective, you just have to change your mindset when it comes to content creation. Here’s how:

Instead of putting all your energy into creating endless content streams, focus on promoting that content. If you currently spend eight hours a week producing three or four pieces of content, and one hour promoting it, flip this round. Instead spend two to three hours a week producing content, and the rest of your time promoting it. This will result in more traffic, more eyes on your content, and more conversions, which is probably what you’ve been working towards all along.

 

The Fear of Oversharing

Create More Impact with your Content

Where we are going wrong is assuming it’s only acceptable to share a new piece of content once. This couldn’t be further from the truth. When it comes to promoting your content, social media, your email list and your own website should be at the forefront of your strategy.

What most of us do when we create a new piece of content is share it once, on just a few platforms, and leave it to get swallowed up by the rest of the noise. Of course this results in just a few clicks, maybe a share, maybe one conversion, but your content could be working so much harder.

Algorithms, the time you post and a bunch of other factors mean that around only 7% of your followers see your posts. This means that even if you share the same content ten times, you still won’t reach your entire audience. When there are so many users that could benefit from the content you’re creating, it only seems fair to make sure that they get the chance to see it.

The same goes for your email newsletters – only a small percentage of your mailing list will actually read each email that you send out.

Finally, you could be pushing your blog posts and opt-in freebies harder on your website too. Every time you create a new blog post, link back to relevant blog posts and freebies within it, to grow your email list and keep people engaged with your content. I’m going to do it myself at the end of this post.

You can also be sure that I’ll publish this post several times across my social media, and not just in the coming weeks either. This blog post is evergreen, in that it will be relevant for a long time. The more content you can create like this the better. This leaves you with content that stays relevant to your audience, that you can keep sharing so that everyone who might find it helpful will find it.

 

Repurpose your Content

I’m not necessarily saying that you should re-share the same blog posts and freebies with the same images and captions over and over. For anyone landing on your Instagram feed this isn’t going to look great. Instead you should repurpose your content.

This means creating new visuals, captions and emails, to ensure your feeds still look interesting and relevant, while making the content you already have go further. Don’t be afraid to share the same piece of content several times in one month, or to promote a freebie you created over a year ago. All of the content you have created could be working so much harder for you, and as long as it’s still relevant to your audience, it can continue to bring in leads even years after you’ve created it.

 

Focusing your Content Marketing Strategy

Now that you have changed your mindset when it comes to content creation for your business, it’s time to pin down your strategy. You can create a set routine for each week, which will ensure you make the most out of your content, with minimum effort. It might look a little something like this:

– Spend an hour creating a content plan for your week. This should include your social media posts, your email marketing, and time to produce just one new piece of content.

– Spend 3-4 hours creating a new blog post or freebie. Focus on quality, rather than quantity, and if possible create a piece of content that you can share for a long time to come.

– Next create content for your social media. Create new visuals and captions to promote older content, as well as for your new piece of content. If you are publishing on average two social media posts a day across four channels, this shouldn’t take more than an hour or two.

– Schedule all your content. I can’t stress enough just how much time this saves, plus you’ll never forget to publish a post as it’s all automated. Sit down and spend an hour scheduling all of your content across your various channels, don’t forget to use your analytics to find the best times to post. You can even schedule Pinterest pins and Facebook group posts, so that you don’t have to anything manually.

– If an email newsletter is part of your content marketing plan for the week, include a section with a link to a blog post or a freebie. The whole focus of the email doesn’t have to be on this piece of content, but when you’re emailing your mailing list about something else, it’s always a good idea to include a little push to a relevant piece of content at the end.

Remember to keep things interesting – don’t just focus on promoting via your various channels. In regards to social media, if you publish posts daily consider this approach: Three content promo posts, two inspirational/motivational post, two product posts and two posts that features you.

Change your focus and you’ll start to see the kind of response you’ve been looking for. Stop focusing on creating, and instead focus on promoting. Don’t be afraid to push your content out to your audience again and again. If you’re happy enough to publish a piece of content on your website, you should be happy enough to put it in front of your entire audience. The only way to reach your entire audience is to promote it multiple times. Do this and you’ll really start to see just how powerful content marketing can be…

 

If you’d like to learn how you can triple your traffic using Pinterest and take your content marketing to the next level, you can access my free guide here:

How do you approach your content marketing, and what have you found success in? Comment and share your own experiences…

7 Simple Ways to Grow your Mailing List Fast

A mailing list of engaged people who are interested in your services is a seriously powerful tool. When first starting out, many entrepreneurs don’t realise just how brilliant a strong mailing list can be. Obviously you’re somewhat aware of this, otherwise you wouldn’t be here right now…

Whether you know how impactful an engaged mailing list can be or you’re just getting your head around how this can help your business, knowing how to start building your mailing list can be tricky.

Mailing list benefits…

In building a mailing list, you are creating an audience that you can engage and interact with, and even sell to, right through their inbox. The more your mailing list grows the more impact you will find this has on your business. With a great list, you can keep your audience interested in what you are doing, provide them with great deals and promos, and keep reminding them how you can help, which all results in more traffic and more sales.

I can show you how to build a powerful list that can create an impressive impact for your lifestyle business. With minimum input, and clever strategy, you can build a list of engaged customers that will continue to grow, as well as increase your sales.

Getting started…

If you’re yet to start building your mailing list, or you’ve never done much to really push it, now is a better time than ever to focus on creating a great list. Knowing where to start and how to create those signups can be tricky, which is why I’m here to show you how you can build your mailing list.

There are seven different proven methods, some of which are better suits to some businesses than others. The good news is that there’s something that will work for your lifestyle business, to help you generate signups, and signups that matter.

If you’re ready to get started with building your email list, my guide below will give you exclusive access to proven methods to grow your list fast. Far from complex, difficult to implement or tricky to get your head around, these are all simple methods that you can use in your lifestyle business, to build an engaged list of people that love what you do.

Click the image below to access the guide…

Join the Weekly LMH Follow Loop: Grow your Followers on Instagram

Imagine if you could simply post an image on Instagram that would deliver lots of followers in just one hit. I’m not talking about any old followers either, as what would be the point in that? I mean followers that are genuinely interested in what you do, and will be an asset to your Instagram account and your business.

Every week I am hosting the Lifestyle Marketing Hub follow loop. All you need to do to join in is post the loop image and the caption. You can then engage with other LMH users via the dedicated hashtag, or simply sit back and watch your follow count going up.

Discover the details, and the content to copy and paste below…

The Details…

You can join in with the LMH follow loop as many times as you like. The loop will be hosted every week, and will run for 48 hours. You can post at any time during the 48 hours, and when the loop is finished, simply archive your post, and join in again the following week should you wish.

Time: the loop starts at 6pm every Sunday (BST) and will run until 6pm on Tuesday.

Hashtag: use this hashtag to view all other LMH follow loop posts and connect with like-minded business owners, bloggers and more

#LifestyleBizFL

Simply screen shot the image and copy and paste the caption to join in.

The Content…

Caption:

🌟The Lifestyle Biz Owner follow loop🌟
.
.
The only follow loop created specifically for lifestyle business owners, bloggers and lifestyle brands ✌️ Join the loop from either your personal account or your business account, or both, to gain valuable followers and connect with other biz owners, girl bosses and entrepreneurs 💕 To join follow these simple steps:
.
.
1. Follow the host @eilidhmacraemedia
2. Click this hashtag and follow the accounts that inspire you: #LifestyleBizFL
3. Like the photo and comment with a short description about yourself or your business (5-10 words) on each post, to show that you have followed the account
4. To join, repost this content – simply head to @eilidhmacraemedia – click the link in the bio to screen shot the image and copy and paste the caption to post.
.
.
.
.
#bossbabes #bossbabe #girlboss #girlbosstribe #lifestylebusiness #lifestylebrand #lifestyle #fashion #fashionbrand #beauty #beautybrand #interiors #interiordesign #homedecor #womeninbiz #entrepreneur #femaleentrepreneur #entrepreneurlife #freelance #freelancer #followloop #followtrain #womeninbusiness #openfollowloop #blogger #bloggers #womeninbiz #health #hustle #businessowner