Category

Social Media

How to Beat the Instagram Algorithm in 2018

I hear and see so many entrepreneurs, business owners and bloggers mentioning how difficult Instagram seems to be for business these days. With regular algorithm updates, Instagram seem to be making it harder and harder to grow your following and create genuine engagement that’s actually going to move the needle in your business. With a few changes to your strategy, you can beat the Instagram algorithm…

The truth is this can be a genuinely powerful platform when it comes to finding and reaching your dream audience. Instagram has become a powerful tool for business, the problem is that Instagram HQ knows this. Yes the latest updates can benefit the everyday user, but they also encourage businesses to spend money on the platform. Essentially, Instagram are trying to further monetize their platform, and after all, it is a business, so we can’t blame them really.

Once you’ve got your head around this, you might start looking at the platform a little differently, and using it differently too. You don’t have to spend a fortune to make Instagram work for your business either, you just need to be aware of how the algorithms work, and how to beat them…

The latest algorithm update…

The most recent update in 2018 caused many bloggers and brands to notice their likes and comments on each post dramatically drop. For many this has also resulted in stagnant followers or a slow decline in followers.

The latest update means that users are now much more likely to see the posts and stories from the accounts that they already interact with. This means that a huge amount of your followers are far less likely to see your posts, particularly if interaction hasn’t played a strong role in your strategy to date.

From the users side, this means that the likes and comments that you leave drive what you see on your newsfeed. Instagram is providing the users with the posts that they think they are most likely to interact with first. In addition, the 2018 algorithm also gives priority to accounts that have more engagement.

Five ways you can beat the latest algorithm…

Beat the Instagram AlgorithmWorking towards creating better engagement and growing your following doesn’t mean having to completely change your strategy, or spend hours on Instagram everyday. There are a few things that you can do to improve your engagement levels and ensure your posts get seen…

1. Post Consistently

This seems pretty obvious, but one of the most important things to keep your audience engaged and ensure they are actually seeing your posts is to publish content consistently. Popping up with a new post once a week and adding a story every two weeks won’t really cut it. In order to ensure your audience actually sees your posts, you want them to engage with you regularly, and to encourage them to do that, you need to post regularly too.

Around once a day is ideal, and adding to your story daily is important too. Consistency goes further than just posting daily though, you need to be consistent across the board. Make sure you’re consistently adding value to your audience, consistent in your style, and consistently showing up for your followers.

2. Consider updating your hashtag strategy

Beat the Instagram Algorithm

The way in which we use hashtags has changed a little recently, due to Instagram introducing the option to follow hashtags. In addition, if you’re using hashtags that aren’t entirely relevant to your posts, there’s a small chance a user might mark your post as irrelevant, flagging to the platform that your post might not be of high quality or of interest to the user.

When it comes to hashtags, the main goal is to appear on the top posts page, as this will result in more eyes on your content, and more engagement. It’s also important to consider the hashtags that people might follow, and to ensure that your content is relevant to the hashtags you are using.

Make use of the 30 hashtag limit per post, but carefully consider the hashtags that you do use, to increase your reach and engagement levels.

3. Encourage tags and comments

As interaction is absolutely key to nailing Instagram marketing, it’s important to encourage people to comment on your posts, and better still, to tag other users to extend your reach. You can do this by asking questions in your captions, give your audience something to talk about, and something to discus with other users. You can also encourage tags by including ‘tag a friend who…’ or similar in your captions. Try kicking this off by launching a competition where users have to tag three more to enter.

Captions are also important indicators to the algorithm, as the more time a user spends on your post, the more important Instagram will consider it to be. Write longer captions for your posts, tell a story, ask questions and encourage your audience to engage with you.

4. Respond to all interaction quickly

Beat the Instagram Algorithm

In addition to encouraging comments, you should also respond to all interaction quickly. This will help show Instagram that you’re a user that is genuinely engaged with your audience, as well as totting up more comments on your posts, which will in turn boost your post further and encourage even more engagement.

Try to encourage more comments, by asking questions, and when possible, respond to comments within an hour.

5. Use all available features

Instagram wants to see that you’re actually using the platform in full, rather than just using it to post and promote your own content. Use all of the available features, you can do this in as little as ten minutes a day, and it’s well worth the extra effort. You can do this by…

  • Following some key hashtags that will help you find people that are interested in what you do, and interact with the posts using the hashtags daily to extend your reach

  • Commenting on and like posts via your feed from accounts that you already follow

  • Watching five minutes worth of stories a day, and interacting with a few too. You can even do this while you’re working, just press play on the first story and let it run for five minutes

  • Post your own daily stories. This feature is one of the best ways to extend the reach on your account and encourage more engagement, so post stories daily.

Nailing Instagram can be done in as little as 20-30 minutes effort each day. When you get it right, it can completely transform your business. Remember the key is engagement, and adding value to the platform.

What’s your experience with the algorithm updates? Do you have any tips of your own? Share your thoughts and advice…

Top 9 Facebook Groups for Female Entrepreneurs

Facebook Groups for Female Entrepreneurs

Facebook has just announced that they are now allowing pages to join and network in groups. This makes marketing your business via Facebook groups a more powerful option than ever before. Whether you choose to network in groups as an individual, or as your business, Facebook groups are a great way to reach a wider audience, make valuable connections and learn loads from other female entrepreneurs.

There are thousands of Facebook groups out there, so if you’re just getting started it can be tricky to know which will add value at the early stages. Read on to discover my top 10 Facebook groups to join for female entrepreneurs and lifestyle business owners…

1. The Lit up & Loaded Entrepreneur

The Lit up & Loaded Entrepreneur

This is a great group for female entrepreneurs who are just starting their entrepreneurial journey. With 7,000+ members, on an average day there’s about 70 new posts to get through. While this might sound like a lot, and like being an active member of the group might take up a lot of time, this is a valuable group to be part of, and you can read the posts that relate to you and engage with just ten minutes input a day.

The members mostly talk about business strategy, offering support and advice to one another. In addition, the group hosts a love monthly coaching session.

Join the group here:https://www.facebook.com/groups/litupandloadedentrepreneur/

 

2. Goal Digger Podcast Insiders

Goal Digger Podcast Insiders

If you’re yet to listen to the Goal Digger podcast by Jenna Kutchermake a mental note to download an episode this evening! The Goal Digger Podcast Insiders group has an amazing 31,000+ members and is growing daily. Members can post freely in the group, although this is a ‘no promo’ group, so avoid posting links and promoting your content and your services.

The group presents a great opportunity to gain some valuable advice when it comes to marketing your business, and is also a great way to network and make valuable connections.

Join the group: https://www.facebook.com/groups/goaldiggerpodcast/

 

3. #VibeTribe – Social Media Marketing for the Online Entrepreneur

#VibeTribe

This is the ideal group if you’re looking to master social media. #VibeTribe has 4,000+ members, and the group presents an opportunity to gain loads of insight and tips to up your social media game. The focus of the group is to expand your reach and target your dream customer, and in turn expand your bottom line.

Request to join #VibeTribe here:https://www.facebook.com/groups/1435852003208517/

 

4. Societygal – A Community for Creative Entrepreneurs

SocietyGal

At the point of writing this blog post, Societygal has almost reached 10,000 members. While Societygal is great for networking and gainingcreative ideas and advice, it’s also a great group to promote your new offerings and blog content, as well as search for people you’d like to work with that can add value to your business.

Apply to join Societygal here:

https://www.facebook.com/groups/societygal/?ref=group_browse_new

 

5. Lifestyle Marketing Hub – For Biz Owners, Girl Bosses and Entrepreneurs

Lifestyle Marketing Hub

Of course I had to pop the LMH group on the list! The Lifestyle Marketing Hub group provides a great space to connect with like-minded business owners, grow your social following, extend your reach and gain valuable marketing tips, ideas and inspiration daily.

With opportunities to share your social profiles and your latest projects to request feedback and grow your audience, this is the perfect group if you run or are launching a lifestyle focused business or blog.

Join Lifestyle Marketing Hub here:https://www.facebook.com/groups/lifestylemarketinghub/

 

6. She Means BusinessBook

She Means Business

This is the free members’ group by Carrie Green, founder of The Female Entrepreneur Associationand author of She Means Business. Carrie also has another group, which is part of her members’ club. I have been a member of both groups, and while the paid group presents more opportunities, the free group is also a great place to start if you’re not ready to take the plunge and sign up for the membership yet.

The group has 27,000+ members and is a great place to connect with like-minded female entrepreneurs and gain great business advice.

Join here: https://www.facebook.com/groups/shemeansbusinessbook/

 

7. Think Creative Collective

Think Creative Collective

With 24,000+ members, this group has quite strict rules, so it’s important that you become aware of them to ensure you make the most of the community. Think Creative Collective is the perfect place to gain some encouragement and support during your entrepreneurial journey. The group encourages members to share their own success stories, tips and advice, and also to ask questions when you need some support. This is a great group for solopreneurs who are figuring things out on their own.

Apply to join Think Creative Collective here:https://www.facebook.com/groups/thinkcreativecollective/

 

8.The International Entrepreneur

The International Entrepreneur

Created by Sabrina Philipp, The International Entrepreneur has just shy of 20,000 members. The group is designed for the entrepreneur that’s building a profitable international business. Sabrina states that by becoming a member of the group you’ll learn a variety of things, including where to find your ideal client, how to close a sales call and how to scale your business to 6-figures. There are free daily training videos and you’re also given the opportunity to promote your business.

Join The International Entrepreneur here:https://www.facebook.com/groups/intentionalentrepreneurs/

 

9.Blogging Boost

Blogging Boost

This is a great one for lifestyle bloggers, but also for businesses blogging for their brand. Blogging boost enables you to promote your new blog posts and gain more eyes on your posts, more traffic and encourage comments and shares from other members.

Join Blogging Boost here: https://www.facebook.com/groups/bloggingboost/

Are there any groups that you have seen success with? Comment and share your favourite groups below…

5 Ways to Capture Your Audience & Drive More Traffic

One of the biggest things that many businesses, bloggers and entrepreneurs struggle with is driving traffic. While pushing traffic from a variety of sources through to your site might not be that difficult, it’s generating the right traffic that counts. When you get your business in front of the right people, amazing things start to happen, but how do you go about finding your dream audience, and how can you encourage them to click through to your website and invest in your offering? Read on to discover five ways to capture your audience and drive more traffic, to start to move the needle in your business…

 

1. Utilise the Power of Pinterest

Capture your Audience

You’ve probably heard me say this before, but if you’re not using Pinterest for your business, today is the day you should start. With 250 million users, Pinterest is an extremely powerful tool for the lifestyle business and blog.

The inspiration pinning platform can be effective for both product and service based businesses. With fashion, interiors, home décor, beauty, health and fitness being the among the most searched for topics on Pinterest, if your business sits within any of these areas, or other lifestyle areas, you should be using this platform for your business.

You can start to see results by pinning as little as five pins a day. If you want to implement Pinterest for your business yourself, my free guide can show you how. Access my guide ‘How to Triple Your Website Traffic With Pinterest’ here.

 

2. Start a Podcast

Capture your Audience

Capturing your audience isn’t all about instant gratification, in the form of sales. It’s about building a loyal following, that will in time turn into paying customers and advocates for your brand. A Podcast is a great way to grow your audience and reach a whole new group of people that you might have otherwise missed.

When it comes to launching your own podcast, think about what your dream customer would really want from you, or even better, ask them.Instagram polls, Facebook polls and surveys are a great way to find out what your audience really wants. Podcasts could include business tips, lifestyle tips and interviews, but find out what’s going to generate the right kind of audience for your business before you get started, and don’t forget to promote your website and your offering at the start and end of your podcast.

 

3. Get Involved With Facebook Groups

Capture your Audience

Facebook groups aren’t just for personal interests and hobbies, there are literally thousands of them out there, with many having already been created for your perfect target audience. For my own business, I’m a member of about 20 groups, most of which are geared towards female entrepreneurs and lifestyle business owners. Many of these groups have 500+ remembers, which means I can directly network with thousands of people in my target market.

It’s easy to find Facebook groups that might have members that would be your dream customer. Just think of a few keywords and search groups on Facebook. Try getting started with a few groups to begin with, to avoid feeling overwhelmed. Most groups you have to request to join, so find a few that you feel would be the best match for your business and send a request.

Remember to avoid being too self promotional. Instead network and start to build relationships, and when the opportunity arrises, share your offering with your new connections.

If you’re looking for a group to join to get started, you can join the Lifestyle Marketing Hub group here.

 

4. Create Amazing Freebies

Freebies are a great way to build your email list and keep your audience engaged. Freebies can be utilized in almost any business, and can be as simple as a discount code for first time orders. If you really want to start to get your dream audience engaged with your business though, your freebie has to be something that adds value, pushing people through to your site, and getting them to sign up to your mailing list in exchange for something awesome.

The freebies I offer include in depth guides to help people grow the business online., because my target audience is the lifestyle business owner, looking to take their brand to the next level. Think about the kind of guides and free downloadable your audience might be interested in. This is key, as you want the people that sign up for your freebie to actually be interested in what you’re going to offer them later down the line.

Great freebies could include guides, checklists, challenges and workbooks. For example, if you are a fashion brand, you might promote a free guide to creating a capsule wardrobe. Freebies provide a great tool to get people over the threshold, and you can drive traffic through to them via social media, email marketing, Pinterest and promoting them in groups.

 

5. Extend your Reach with Guest Blogging

Capture your Audience

If you’ve been working on your content marketing an SEO for some time, you might remember the days when it was ALL about guest blogging. SEO best practice has changed massively since then, which can only be a good thing for all of us as new tactics favour quality content, over publishing lots of spammy content.

Today guest blogging can still be beneficial, not just for SEO, but to extend your reach and tap into other site owner’s ready made audience. To set up some guest blogging slots, simply approach people and pitch the idea. You might even be able to arrange a post swap, which means you’ll get some content for your site too, alongside having your content published and promoted through someone else’s site.

Be smart about who you guest blog with, and be sure that their audience aligns with yours to generate the best possible results.

Do you have any tips when it comes to capturing your audience, or have you done something that was particularly successful? Comment and share your experiences…

How to Create Shopable Posts on Instagram

Shopable Posts on Instagram

2018 has already presented a variety of digital marketing game changers for the lifestyle brand. The most impactful has to be the introduction of shopable posts on Instagram. This new feature makes Instagram ever more powerful for the product focused business, providing even more reasons why Instagram should be at the forefront of your marketing strategy.

Adding shopable posts on Instagram is pretty straight forward, and could prove to be a very smart move for any lifestyle business. Read on to find out how to implement shapable posts on Instagram, and start driving more sales through the photo sharing app…

Instagram Shopable Posts Explained

Shopable Posts on Instagram

Put simply, Instagram has rolled out shopable media, which means you can now shop products via tags on posts. In order to use shopable posts, you need to have a product based business, rather than a service based business.

Thus far, Instagram has only allowed one link in the account bio, as well as links in stories for accounts with 10,000 followers or more. This makes shopable posts a big game changer. Enabling users to simply tap tags that link through to the products, clicking bio links and searching for product names can now be a thing of the past.

Making product promoting much easier via Instagram can only result in one thing – an increase in sales. When it comes to making a sale, the key is to make the process as easy as possible, and Instagram shopable posts do just that.

How to Enable Shopable Posts

If you have a product focused business and Instagram is a key part of your marketing strategy, then it’s important to implement shapable posts on Instagram, because why wouldn’t you? You have to apply to use shopable posts, here’s how:

1. Head to the app store and make sure that you have the latest version of Instagram

2. Ensure that your account is also set up as a business profile, if it’s not, head to the settings on your account and update it

3. Make sure you’re also set up as admin on a Facebook page

4. To be able to make your posts shopable, you also need to have a product catalog on Facebook. You can set up a shop via your Facebook page.

Once you have setup a Facebook shop and product catalogue, you will shortly be able to use Instagram shopable tags. It’s worth mentioning that Instagram will need to approve your account, which will be done automatically once you have followed the above steps. Instagram say that this can take ‘a few days’ to complete. You will receive a notification when you are ready to start publishing shopable posts.

Publishing Shopable Posts

Shopable Posts on Instagram

Now that you’ve been approved, it’s time to learn how to tag your posts.

1. Select a photo to publish, that includes anything from a single product upwards

2. Tap the products in the photo that you want to tag

3. Enter the relevant information, such as the name of the product and the price, then select the physical product as they appear in your search box, to create a link

4. Finally tap done and then share, of course after you’ve added your caption and hashtags.

Introducing shapable posts on Instagram is something that any product focused lifestyle business can do, and it’s a great way to drive more sales via social media. Have you seen success with shopable posts? Share your tips below…

Facebook Launches Brand Collabs Manager: Connecting Influencers & Brands

Facebook Brand Collabs Manager

Influencer marketing is now one of the key strategies to gain a bigger reach and create an engaged audience online. Particularly influential in the lifestyle industries, influencers present a great opportunity to tap into a highly targeted audience.

Facebook is looking to help facilitate this, by creating a platform specifically designed to help brands and influencers collaborate. Now live and accessible via the social media site, Facebook’s ‘Brand Collabs Manager’ could be a game changer when it comes to creating and managing influencer marketing campaigns.

With influencer marketing largely surrounding social media, it was only a matter of time before one of the mainstream platforms caught on to this opportunity. Can Brand Collabs Manager help you grow your business though, and is it even relevant to what you do? Read on to find out…

How Brand Collabs Manager Works

Facebook Brand Collabs Manager

The new platform will make finding and working with highly relevant influencers that little bit easier. The dashboard will include features, such as enabling you to search for relevant influencers, as well as making sorting through potential influencers simple. The search results will include a short bio, an image of the influencer, a percentage that indicates how good the match is, their focus industry, and how many followers that influencer has.

When you click on individual profiles, you’ll be able to expand the information that you can access further. This will include more details on who they are and their audience, where they are based, their preferred contact method and links to their website/blog.

In addition, brands will be able to view the users previous collaborations and the data connected to these. In order for an influencer to show up as a highlighted profile, the influencer will have to ‘like’ the brands Facebook page.

Influencers will be able to create their own profiles, specifically for Brand Collabs. They will be able to add their media kits and videos should they choose to, and are able to do this once they have signed up to Brand Collabs Manager as an influencer.

 

Brand Collabs Manager Benefits

Facebook Brand Collabs Manager

Thus far, many brands that have experimented with influencer marketing may have felt like they were stabbing in the dark. Unless you hire a professional to run your influencer marketing campaign for you, when you’re trying to arrange everything yourself, you might have found mixed results.

There are problems in the industry, such as influencers that have purchased followers, but Brand Collabs Manager does go a little way to get around these issues. With data surrounding previous campaigns accessible at the click of a button, the platform will enable business owners to be more strategic about the influencers that they choose to work with.

There are always new measures being put in place to protect everyone involved in influencer marketing. From consumers, influencers and the brands themselves, laws, rules and regulations are there to ensure everyone gets a fair deal. Facebook’s new feature will help to work towards better influencer marketing campaigns, as the platform will be able to police the users, and eliminate any brands or influencers that do not meet requirements, such as those with fake followers.

In addition, the platform also makes influencer marketing more accessible. Often as entrepreneurs, particularly when we are just starting out, we try to juggle everything ourselves. We don’t have the budget to pay someone to put together an influencer campaign, or the budget to waste on campaigns that didn’t work out. Brand Collabs Manager makes it easier to connect with influencers ourselves, and set up campaigns of actual meaning to deliver results.

 

Getting Started with Brand Collabs Manager

Facebook Brand Collabs Manager

Facebook is slowly but surely making the platform accessible to all. You have to join a waiting list, but once you’re approved it could be a great tool to help you introduce influencer marketing to your strategy, in an affordable way. Join the waiting list for Facebook’s Brand Collabs Manager here.

Once you’ve been accepted, start small and get familiar with the platform. Start to browse influencers and create a shortlist of those that you’re interested in working with. The platform creates a great opportunity to make connections and build relationships, so look at it from this angle to begin with.

There are so many great opportunities for lifestyle brands when it comes to influencer marketing. Take your time to find an influencer that really aligns with your brand though. It can feel like you have to be doing influencer marketing just because everyone else is. In choosing influencers that are low quality or not as aligned with your brand as they could be, you’ll just end up wasting money.

Brand Collab Manager is a great place to start. Once you’re approved have a little look around, start reaching out and making connections, until you find the perfect influencer to help you drive your brand forward.

What are your experiences with influencer marketing so far? Maybe you’ve had a campaign really take off, or maybe you’re had a bad experience? Comment and share your views…

Up your Instagram Game: Take the Free 30-Day Challenge

Instagram can be an impressively powerful marketing tool when you get it right. Best of all, it’s completely free to use, and enables you to build a valuable and engaged audience. This is especially true for lifestyle focused businesses, from fashion, beauty and homeware brands, to life coaches, bridal boutiques and personal trainers, there’s a huge audience out there on Instagram just waiting for you…

The Lifestyle Marketing Hub 30-Day Challenge Explained…

The 30-day challenge has been designed to help you ensure that the energy that you’re putting into Instagram is worth while, so that it actually generates results. Instagram can seem confusing before you get your head around what you need to be doing. This challenge is right for you if you know you need to be posting daily, but often find yourself stuck over what to publish, or if you feel like you’re pushing content out, but you’re not moving forward.

With this 30-day challenge, I can teach you how to boost your profile day by day, to help you increase your interaction and build your valuable audience.

The 30-day challenge includes a short (two page) strategy planner, so that you can create a week long plan that you rotate through. Designed to deliver results, it just takes 20 minutes to fill out your strategy workbook, and is designed so that you can get maximum results, without having to spend all day on the photo sharing app.

You can download the free challenge below, which will teach you how to beat Instagram’s algorithms, help you understand what you should be posting and when, make creating powerful captions simple, and finally provides a 30-day process for you to follow, to get your Instagram working hard for your business.

To start your free challenge today, and get your Instagram converting, click the image below to access the free guide and workbook…

How to Triple Website Traffic with Pinterest: Free Course

Chances are you’ve already heard about just how amazing Pinterest can be when it comes to driving relevant traffic to your website. Tripling your traffic sounds amazing doesn’t it? But it’s only amazing if that traffic actually converts! I’m here to tell you that Pinterest can help you drive highly targeted traffic, so that you can increase brand awareness, and ultimately sales, and I can teach you how to do this for your own brand…

Why Pinterest Could be the Missing Puzzle Piece…

When it comes to digital marketing, you might feel like you already have everything covered – you’re on social media, you have a healthy mailing list, and you’ve got great call to actions on your website. Let me tell you that just by introducing a simple strategy using Pinterest, you could triple your website traffic. Pinterest has an audience of 200 million users every month, and in using the platform, it’s possible to be super strategic and target your ideal customer.

I can show you how to tap into this audience, and reach customers you’ve never reached before, to turn Pinterest traffic into converting traffic.

Growing your website traffic using Pinterest doesn’t have to be super time consuming either. As long as you’re already producing content for your website, Pinterest could make it work even harder, driving more traffic and generating more sales. You can set up everything you need in as little as two hours, and spend just 30 minutes a week growing or maintaining your Pinterest account.

Below you will find my full guide to tripling your website traffic using Pinterest. Here you will find a full explanation of how Pinterest works and how you can achieve highly targeted traffic, as well as a step by step guide to setting up your account and creating a Pinterest strategy that will deliver results.

Click the image below to access the guide…

How to Use Instagram Polls to Shape your Content Marketing Strategy

How to Use Instagram Polls

With so many tools right at your finger tips, are you making the most of what’s available to you? One of the most powerful tools that can help you fine tune your content marketing strategy is Instagram polls. Providing you with an amazing opportunity that’s simple to execute, Instagram polls can help you shape your strategy for your audience, to generate bigger and better results.

If you’ve already started to develop your audience on Instagram this is a great start. This means you already have an audience in place (no matter how big or small), to help you better understand exactly what it is that your target market wants from you.

Ready to get started with Instagram polls and take your strategy to the next level? Read on to find out how to start making the most out of the polls feature for your business…

 

Instagram Polls Explained

The polls feature can be found via Instagram stories. If you’re not already utilizing Instagram stories, then start today! They enable you to get more eyes on your content, and if you have over 10k followers, you can also add links to your stories, which is pretty much Instagram gold.

Instagram polls presents a great opportunity – you can increase engagement with your audience, while learning more about them and what they want from you. Using Instagram polls, you can ask your audience questions that you want to know the answer too, collect essential data, and shape your marketing plan as a result.

Now you might be thinking, well I can just do that via email, or whatever other channel, but it’s just not the same. Think about how many people would actually sit down and respond to an email that asked them various questions, maybe about 2% of your audience? With Instagram stores it’s different. The poll option makes it so easy to select an answer with just one tap. As your audience are flicking through their latest stories, they simply tap to answer to your question, probably without even thinking about why you’re asking it in the first place.

Instagram stories are quick, so you have to answer quickly. Each mini video only runs for a number of seconds, making people more likely to reply spontaneously to questions and polls. Let me explain further how this feature can help you…

If you’re a fashion brand for example, and you have particular line of product that isn’t doing very well, you might ask your audience if they are even aware of that product. As people start to answer, the results will be measured in a percentage – for example 30% said yes, and 70% said no.

So what does this tell you? It tells you that for some reason, that particular product is getting lost in all the noise. Perhaps you’re not promoting it as well as you should be, or maybe your audience sees you as offering XYZ, but not ABC, meaning a shift in the way you market your brand might be necessary.

Have a think about what questions you could ask your audience that might help you improve your offering. To get started using Instagram polls, simply click to create/publish a story in the top left hand corner of your home page feed. Add a photo as the background or just a background colour, click the smiley face icon to select the poll option and type out your question. You can also change the answers from ‘yes’ and ‘no’ to whatever you want your answer options to be.

 

The Next Steps

How to Use Instagram Polls

Now that you’ve taken the necessary steps to make your audience more aware of a particular product or element of your business, keep it in their minds. The beauty of Instagram polls is that you’re engaging with your audience in a completely new way, so while you’ve got that engagement, use it.

Next share your product on your stories, tell them what it is and where to find it. If you can add links to your stories, tell them to swipe up to find out more. If you don’t have access to this feature yet, tell them to head to your bio and click the link.

Follow up again, and share another story with an exclusive promo code. The code should just be valid for the specific product you’ve been focusing on, and for your Instagram followers, as a thank you for engaging with your stories.

If things still aren’t picking up, consider running another poll, asking your audience what their opinion on the product is.

All of this provides valuable data, helping you to constantly fine tune what you are doing. If there’s a gap in your business, it might just mean that you’re not marketing it enough, or in the right way. You can use the data that you collect to find out why certain products or services might not be performing as well as others. In addition, it will help you continue to polish up your offering, so that you’re providing your audience with exactly what they want from you.

 

Don’t Stop There

Now that you’ve started utilizing Instagram stories and polls, make this part of your content marketing strategy. You’re asking your audience what they want, so give it to them. Keep them engaged with your brand and interested in your products/services.

Keep posting polls too. Of course don’t bombard your audience with polls, but sharing one once a week is a great way to keep up your engagement levels. Plus it will help you to keep improving your offering to your audience, so it benefits everyone.

Instagram polls present a great way to increase engagement with your audience, and get to know what they really want from you. Work them into your weekly marketing plan, alongside stories to keep engagement levels high.

If you’re interested in taking my 30-day Instagram challenge, designed to help you grow your followers and increase engagement, click here:

Have you already started using Instagram polls and stories? Comment and share your experiences so far, or post any questions you might have below.

Join the Weekly LMH Follow Loop: Grow your Followers on Instagram

Imagine if you could simply post an image on Instagram that would deliver lots of followers in just one hit. I’m not talking about any old followers either, as what would be the point in that? I mean followers that are genuinely interested in what you do, and will be an asset to your Instagram account and your business.

Every week I am hosting the Lifestyle Marketing Hub follow loop. All you need to do to join in is post the loop image and the caption. You can then engage with other LMH users via the dedicated hashtag, or simply sit back and watch your follow count going up.

Discover the details, and the content to copy and paste below…

The Details…

You can join in with the LMH follow loop as many times as you like. The loop will be hosted every week, and will run for 48 hours. You can post at any time during the 48 hours, and when the loop is finished, simply archive your post, and join in again the following week should you wish.

Time: the loop starts at 6pm every Sunday (BST) and will run until 6pm on Tuesday.

Hashtag: use this hashtag to view all other LMH follow loop posts and connect with like-minded business owners, bloggers and more

#LifestyleBizFL

Simply screen shot the image and copy and paste the caption to join in.

The Content…

Caption:

🌟The Lifestyle Biz Owner follow loop🌟
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The only follow loop created specifically for lifestyle business owners, bloggers and lifestyle brands ✌️ Join the loop from either your personal account or your business account, or both, to gain valuable followers and connect with other biz owners, girl bosses and entrepreneurs 💕 To join follow these simple steps:
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1. Follow the host @eilidhmacraemedia
2. Click this hashtag and follow the accounts that inspire you: #LifestyleBizFL
3. Like the photo and comment with a short description about yourself or your business (5-10 words) on each post, to show that you have followed the account
4. To join, repost this content – simply head to @eilidhmacraemedia – click the link in the bio to screen shot the image and copy and paste the caption to post.
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