A podcast might not be the first thing that springs to mind when you think about marketing your business. With so many businesses and entrepreneurs starting their own podcast though, there’s got to be something to it. Read on to discover WHY you might want to start your own podcast and HOW, to widen your audience and create created engagement for your business or blog…
Three Reasons to Start Your Own Podcast
Truth be told, there are more than just three reasons why you might consider launching a podcast for your business, but it’s always good to start small and avoid overwhelm! A podcast can be an extremely powerful tool for your business, here’s why…
– Establish your credibility: just like public speaking and speaking at events might help to establish your credibility, a podcast is a great way to prove your expertise and pass on your knowledge to others. A podcast means that you can reach millions of people, at any time, so that your audience can listen to and learn from you whenever it suits them. A podcast goes a long way to position yourself as an expert in your field.
– Add a personal edge: as a modern day business, it’s likely you understand the importance of adding that personal edge, but many of us are guilty of hiding behind a website and our brand. A podcast is a great way to give your audience a chance to get to know you. For many, listening to a podcast is like listening to a friend. You’ll become familiar to your audience as an individual, and as the old saying goes, ‘people buy people.’
– Grow your audience: by adding this new element to your business offering, you can reach an even wider audience. Some people read blog posts, others scroll social media, and for some podcasts are more their thing. Don’t miss out on this huge opportunity to tap into a wider audience and build a loyal following.
So now you know why you might start your own podcast, it’s time to figure out the how…
Starting Your Own Podcast
The first thing to consider before you start your podcast is your audience. In addition, think about how you would like your podcast to benefit your business.
Defining your target audience before you get started is important, as it will help you ensure that your providing them with episodes that they will love. When it comes to how you’d like your podcast to benefit your business, is it to create a super engaged audience to sell to? Or maybe it’s to strengthen your offering to your audience to build loyalty? Write down your target audience and your aim before you get started. Define a clear mission statement for your show, and always come back to this when creating new episodes.
Now that you have a clear idea of who your audience will be, and what your end goal is it’s time to do a little research. Put yourself into the shoes of your dream listener, have a look at what’s already available, what’s popular, what’s working and why?
Putting together your aim with your research will help you come up with the focus for your first series of episodes. It’s always a good idea to launch with a few episodes to start with, to satisfy those enjoying your podcast and wanting more.
Before you record your first episode, pin down a few finer details. This includes deciding which category your podcast will sit in, whether you will advertise anything at the start or end of your podcast, and whether you’ll do solo shows or perhaps interviews.
The next step is to record your first episode. First up, you’ll need a microphone. If you’re unsure about how this is all going to work, try recording a test episode or two using your smartphone before you invest in any expensive kit. It’s always a good idea to practice these things first anyway, before you hit record for real.
A USB microphone will do the job, or you could try a headset with a microphone instead. If you’re doing interview style podcasts, a great way to conduct and record these is simply through Skype. Skype offer a recording option within the app, or for other types of Podcasts try Audacity, which is a free recording and editing software.
If you’re going to edit your podcasts yourself, Audacity is a great free option. For a super professional finish and if you have a bit of budget to put behind your show, consider hiring a professional editor to do this for you.
In order to keep things on track, you might want to consider writing a script too, or at least an outline for each episode, instead of winging it and hoping for the best.
Now that you have a few episodes recorded you’re ready to go live. I’d recommend having at least five episodes to launch with, so that your audience won’t run out of material before your next episode goes live.
Before launching, offer little sneak previews across your social media and send something out to your email list. Get your already engaged audience excited about this new offering. You might even consider asking for their input – run a poll with options to vote for different topics, or simply publish a post and ask them what they’d like to hear on your podcast.
Consider involving a few guest speakers in your launch episodes. One of the best ways to grow your podcast quickly is to include guest speakers and encourage them to share their episodes with their audience. Be smart about your launch episodes and think about your strategy to reach a larger audience, and to get people hooked from day one.
Upload your episodes to the iTunes, SoundCloud, Spotifyand PodBean and hit the go button! Don’t forget to let your audience know your episodes are live.
Now that your first episodes are live, keep creating more. For anyone that might ‘binge’ on your first five episodes, aim to have your next episode live with in 2-3 days of launching. Keep your audience engaged with your podcast – keep reminding them via email, social media and your website when new episodes go live. Keep polling them too, ask them what they enjoyed and what they would like to see more of. Finally, keep an eye on your numbers, look at what works and what fell flat and use this to shape your strategy.
Are you considering launching your own podcast? Comment and share your ideas to get feedback. If you’ve seen success with a podcast, share your experience below…