How to Use Instagram Polls to Shape your Content Marketing Strategy

By July 1, 2018Social Media
How to Use Instagram Polls

With so many tools right at your finger tips, are you making the most of what’s available to you? One of the most powerful tools that can help you fine tune your content marketing strategy is Instagram polls. Providing you with an amazing opportunity that’s simple to execute, Instagram polls can help you shape your strategy for your audience, to generate bigger and better results.

If you’ve already started to develop your audience on Instagram this is a great start. This means you already have an audience in place (no matter how big or small), to help you better understand exactly what it is that your target market wants from you.

Ready to get started with Instagram polls and take your strategy to the next level? Read on to find out how to start making the most out of the polls feature for your business…


Instagram Polls Explained

The polls feature can be found via Instagram stories. If you’re not already utilizing Instagram stories, then start today! They enable you to get more eyes on your content, and if you have over 10k followers, you can also add links to your stories, which is pretty much Instagram gold.

Instagram polls presents a great opportunity – you can increase engagement with your audience, while learning more about them and what they want from you. Using Instagram polls, you can ask your audience questions that you want to know the answer too, collect essential data, and shape your marketing plan as a result.

Now you might be thinking, well I can just do that via email, or whatever other channel, but it’s just not the same. Think about how many people would actually sit down and respond to an email that asked them various questions, maybe about 2% of your audience? With Instagram stores it’s different. The poll option makes it so easy to select an answer with just one tap. As your audience are flicking through their latest stories, they simply tap to answer to your question, probably without even thinking about why you’re asking it in the first place.

Instagram stories are quick, so you have to answer quickly. Each mini video only runs for a number of seconds, making people more likely to reply spontaneously to questions and polls. Let me explain further how this feature can help you…

If you’re a fashion brand for example, and you have particular line of product that isn’t doing very well, you might ask your audience if they are even aware of that product. As people start to answer, the results will be measured in a percentage – for example 30% said yes, and 70% said no.

So what does this tell you? It tells you that for some reason, that particular product is getting lost in all the noise. Perhaps you’re not promoting it as well as you should be, or maybe your audience sees you as offering XYZ, but not ABC, meaning a shift in the way you market your brand might be necessary.

Have a think about what questions you could ask your audience that might help you improve your offering. To get started using Instagram polls, simply click to create/publish a story in the top left hand corner of your home page feed. Add a photo as the background or just a background colour, click the smiley face icon to select the poll option and type out your question. You can also change the answers from ‘yes’ and ‘no’ to whatever you want your answer options to be.


The Next Steps

How to Use Instagram Polls

Now that you’ve taken the necessary steps to make your audience more aware of a particular product or element of your business, keep it in their minds. The beauty of Instagram polls is that you’re engaging with your audience in a completely new way, so while you’ve got that engagement, use it.

Next share your product on your stories, tell them what it is and where to find it. If you can add links to your stories, tell them to swipe up to find out more. If you don’t have access to this feature yet, tell them to head to your bio and click the link.

Follow up again, and share another story with an exclusive promo code. The code should just be valid for the specific product you’ve been focusing on, and for your Instagram followers, as a thank you for engaging with your stories.

If things still aren’t picking up, consider running another poll, asking your audience what their opinion on the product is.

All of this provides valuable data, helping you to constantly fine tune what you are doing. If there’s a gap in your business, it might just mean that you’re not marketing it enough, or in the right way. You can use the data that you collect to find out why certain products or services might not be performing as well as others. In addition, it will help you continue to polish up your offering, so that you’re providing your audience with exactly what they want from you.


Don’t Stop There

Now that you’ve started utilizing Instagram stories and polls, make this part of your content marketing strategy. You’re asking your audience what they want, so give it to them. Keep them engaged with your brand and interested in your products/services.

Keep posting polls too. Of course don’t bombard your audience with polls, but sharing one once a week is a great way to keep up your engagement levels. Plus it will help you to keep improving your offering to your audience, so it benefits everyone.

Instagram polls present a great way to increase engagement with your audience, and get to know what they really want from you. Work them into your weekly marketing plan, alongside stories to keep engagement levels high.

If you’re interested in taking my 30-day Instagram challenge, designed to help you grow your followers and increase engagement, click here:

Have you already started using Instagram polls and stories? Comment and share your experiences so far, or post any questions you might have below.

Eilidh MacRae

Author Eilidh MacRae

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