Google is a key driver of highly targeted traffic. When your dream customers and clients are looking for you, whether they know it or not, you want them to find you. Highly competitive and seemingly tricky to navigate, getting to the top of the search engine results for your targeted keywords is gold dust, and can have a greatly positive impact on your business.
By being in the right place at the right time(at the top of google), you can save yourself a lot time and money. Imagine no longer having to reach out to your potential customers, instead, they come to you. This is all possible with SEO, and I’m going to share with you a few key things that you can do to boost your search engine rankings and start to drive more traffic…
SEO can be tricky to get your head around, which means many entrepreneurs often over complicate things. In implementing simple methods, SEO can become easier, manageable, and can help you drive highly relevant traffic to your website.
Putting some time aside to work on your SEO is important though. It’s likley that your competitors are working on
1. Rework old content
Remember to focus on one key word or phrase per page. Whether it’s a blog post or a landing page, you can rework your old pages to start bringing in new traffic. Make sure your focus keyword on each page is still going to deliver when it comes to brining your target audience to you, don’t be afraid to change the focus to generate more traffic.
Once you have settled on the focus keyword for each page, use the Yoastplugin or similar to ensure your content is properly optimised. Follow the recommendations in terms of readability and keyword density, and make sure that your images are optimised for your focus keyword too.
In addition, consider rewriting your page title and meta description, to improve your click through rate. The title tag and meta description for each page aren’t just for search engines, they are also an opportunity to sell your content to the user. The more clicks you get through to your content, the higher Google will rate your page.
It doesn’t end there though, once you’ve got someone to click through, it’s important to encourage them to read the entire post and engage with your content. A longer dwell time is also an indicator to Google that your content is really special and should be found by as many people as possible.
If you’ve already got lots of content on your website, try reworking it to start to increase your website traffic. You want to make the most out of the time you’ve already put into creating lots of engaging and interesting content for your audience, so make sure it’s working as hard as it can be.
2. Add an on-site blog
If you don’t have an on-site blog, consider introducing one to grow your audience further and drive more traffic through search. An on-site blog is a proven way to increase search engine results and increase the number of search terms that your site is found for.
If you don’t have a lot of time or budget to put into this it’s OK to start small to begin with. The key to increasing your search traffic with a blog is consistency. The posts that you publish should be strategic, adding value for your dream customer, as well as considering search trends. Start by outlining your target keywords, consider content trends, and think about what your customers might want from you. Your content should provide information that they can’t find elsewhere, while remaining highly relevant to your business.
Your on-site blog will help Google gain a better picture of what you do. With every post you publish, you’ll be strengthening that understanding, helping Google to direct users to your site when they are searching for what you do.
For further guidance on creating an on-site blog that works for both the reader and search engines, read my guide ‘Getting Started With Your Lifestyle Brand’s On-Site Blog’ here.
3. Make sure your site speed and design is up to scratch
This is so so important. I can’t tell you how many businesses that I’ve seen fall short because of this. If your site speed is slow, or your site is difficult to navigate on either desktop or mobile, or both, Google will automatically derank you because of this.
As mentioned above, how people behave on your site matters too. Google measures absolutely every move a user makes on your site, to gain a better understanding of how popular you are, and whether other users might benefit from finding your site first, above your competitors.
If your site is slow, difficult to navigate, or not appealing in design and function, you’ll find that your bounce rate is high, and your dwell time low. You want to ensure people are staying on your site, clicking through to your other pages, filling in your contact form and signing up to your mailing list. Not just for Google either, of course you want those that find your site to interact with it fully, to buy what your selling, or to contact you to inquire about your services. Of course you want the traffic that you bring in to convert, but you also want to send all those positive signs to Google that your site is worth ranking highly.
Use theGoogle PageSpeed Insights toolto determine whether your site is running as quickly as it could be. When it comes to functionality, use your Google Analytics to understand where people are dropping off your site and how you might be able to improve their experience. You might even consider asking a few friends to use your site, and write down anything that they found difficult, such as not being able to find the button or page that they needed.
It will be well worth hiring a web developer or speed specialist to help you improve your customer experience and site speed. This will ensure that all the hard work you’re putting into publishing quality content and optimising your site for keywords will pay off.
The above might look like a lot of information, but it boils down to three simple key steps. You can implement these three steps in as little as a few working days. Spending a little extra time on your content, website functionality and speed could start to bring in lots of traffic that you’ve been missing out on.
If you have lots of blog posts and landing pages that aren’t delivering, start here and work through each page to improve it’s visibility. If you have a lot of pages that need a revamp, try setting aside one afternoon a week to slowly work through everything.
If you’re yet to introduce an on-site blog, consider implementing this as soon as possible. Again an afternoon a week can go a long way to increasing your search traffic, by populating your site with highly relevant content that your audience will love.
Finally, make sure your site is up to scratch. Pay an expert here to help you ensure that your site works perfectly for both the user and search engines.
What are your experiences with SEO? Do you have any tips or ideas of your own? Comment below, or submit any questions you might have here…